About Us

About Us Video

Our Recipe For Success

Since 1937, Golden Waffles has been delighting waffle lovers around the globe with our premium mixes, top-notch equipment, and industry-leading service.  We perfected an
all-inclusive waffle program, making it easier than ever for businesses to serve up golden perfection. With over 50,000 customers in North America and 60+ countries worldwide, we're proud to be known as the world's waffle experts.

Quality icon

85+ Years
Of Tradition

  • Superior equipment
  • Premium products
  • Gold glove service
Fun icon

Drool Worthy Guest Experiences

  • Aromatic appeal
  • Beloved taste & exciting flavors
  • Unique hands-on guest engagement
Service icon

Exceptional Customer Service

  • Turnkey offering
  • Onsite preventative maintenance & repair
  • From independents to national chains
Money icon

The Bottom
Line

  • High margin menu item
  • Proven demand from consumers
  • Low risk & minimal commitment

Leadership Served With A Smile

Michael DiBeneditto

Michael DiBeneditto

Chief Executive Officer

Joseph McDermott

Joseph McDermott

Chief Financial Officer

Kris Masciantonio

Kris Masciantonio

Chief Merchandising Officer

Roxana Oxtoby

Roxana Oxtoby

Chief Growth Officer

Greg Cox

Greg Cox

Vice President, Operations

Alissa Davis

Alissa Davis

Vice President, Marketing

Matt Fallon

Matt Fallon

Vice President, Strategy

Tiffanie McFadden

Tiffanie McFadden

Vice President, Human Resources

Our History

Golden Waffles founder

Where It Started

1937

Fred S. Carbon, founder of FS Carbon Company in Buchanan, Michigan, was awarded a patent for Golden Malted Pancake Flour, the first flour blended with malt, sugar, and flavorings.

Golden Waffles founders

1946

Fred S. Carbon attends the National Restaurant Show in Chicago, IL. Today, Golden Waffles is the second oldest exhibitor.

Golden Waffles waffle iron

1970s

Carbon company decides to loan waffle irons to commercial accounts at no cost, providing they use only Carbon’s flour. This innovative marketing strategy is still used by Golden Waffles today.

Golden Waffles

1974

Carbon’s waffles are served in the White House and at events held by First Lady Betty Ford.

Golden Waffles

Early

1990s

Carbon Company gains contracts with several well-known national restaurant and hotel chains.

Golden Malted logo

1998

The business is sold to five of Carbon’s largest distributors and becomes New Carbon Company.

Golden Waffles

1999

The company moves from Michigan to South Bend, IN.

Golden Waffles history

2001

New Carbon Company creates its all-inclusive waffle program for hotels offering free continental breakfast.

Golden Waffles on Conan

2004

Carbon’s waffle mix and irons are featured on Emeril Live, The NBC Today Show and NBC’s Late Night with Conan O’Brian.

Hilton

2009

Carbon continues to expand landing a national hotel chain.

Golden Malted logo

2015

Carbon’s Golden Malted becomes Golden Malted and continues to expand portfolio of products and equipment.

Arbor Investments

2023

Golden Malted joins the Arbor Investments portfolio of brands.

Golden Waffles Logo

2024

Golden Malted rebrands to Golden Waffles.

Join the crew!

Looking to spread some waffle happiness? Whether you're a customer service whiz, a sales superstar, or a culinary creative, we might have the perfect spot for you on our team.

View Openings

Press & Media

Got a waffle question? We’re you’re experts! Reach out with questions or download our media kit to access everything you need to know about Golden Waffles – our story, our products, and more!

Contact